Showing what a broadcast network could do beyond television

For this prototype, the FLO TV executive team wanted to showcase the datacasting capabilities of the FLO TV network at Mobile World Congress.

Our team had approximately four weeks to design and build a compelling datacast experience on a prototype Lenovo Skylight smartbook running an unreleased Chrome OS and proprietary Lenovo UI widgets.

My responsibility was to define the applications, UI direction, content rights, and the pieces needed for a smooth demo experience. Because the network was broadcast, I focused the concepts on its strengths (low latency and scale) while designing around the lack of a back channel.

• Framed use cases around the strengths and constraints of one-way broadcast
• Directed interaction and visual design across Qualcomm and Lenovo UI patterns
• Coordinated engineering, design, content, and executive-demo needs
• Prioritized a coherent story that could be built and rehearsed within four weeks

• Defined the demo applications and UI direction
• Coordinated design, engineering, content, and executive demo needs under a four-week timeline
• Showcased real-time broadcast data concepts at Mobile World Congress
• Demonstrated the value of design and engineering collaboration under severe technical constraints