An event companion that became a year-round art discovery service

The mobile and web experience connected several modes of use:

• Browse artworks, artists, and galleries.
• Navigate the fair through interactive floor plans.
• Save favorites and personal notes.
• Share discoveries.
• Follow Art Basel news throughout the year.

This made the product both an event companion and a continuing cultural discovery service rather than a static show guide.

I led the team responsible for delivery. DMI's public launch announcement documents the wider team's work across planning and ideation, UX and UI design, development, quality assurance, user testing, and ongoing measurement and enhancement.

The contribution is therefore described as team-delivery leadership, not personal authorship of every screen or feature.

The case made the design organization visible through the work itself: form the right multidisciplinary team, make research and testing normal, connect design and engineering, keep client decisions explicit, and carry quality standards from concept through release.

Those operating conditions mattered because the experience had to connect event information, a large art catalog, personal collections, navigation, and global web and mobile delivery without losing the clarity of the Art Basel brand.

The official Webby archive lists Art Basel as a 2016 Webby Honoree in Mobile Sites & Apps / General Apps / Events, with DMI as the entrant.

View the official 2016 Webby record.

The entry is not labeled a Webby Winner or People's Voice Winner, so this case deliberately uses the precise Honoree designation. A separate website recognition mentioned in earlier CV material remains unpublished until its entry-level status is verified.

Art Basel shows the relationship between organizational leadership and a visible market product: build the multidisciplinary delivery conditions, then let the product evidence (its scope, public launch, and audited recognition) carry the story.