Portfolio/Electrolux

2019–2020

System / UI Sound Design

Treating appliance sound as part of the interaction system

A strategic sound-design system for making appliance interactions more useful, human, calm, and brand-consistent.

I initiated and led the program, connecting brand strategy, interaction design, user research, sound craft, technical constraints, and implementation planning.

  • Design Systems
  • Prototyping
The sound framework treated appliance feedback as both a usability system and a recognizable expression of the Electrolux brand.
The sound framework treated appliance feedback as both a usability system and a recognizable expression of the Electrolux brand.
Company
Electrolux
Role
VP Digital & Service Design
Period
2019–2020
Type
System
Delivery
Sound system + asset library

Contribution

Led research, strategy, prototyping, testing, the semantic sound library, technical framework, and roadmap.

At a glance

  • Sound asset library
  • Hardware testing
  • Brand + usability
Globalsoundphysical product

Most appliance sounds are treated as isolated beeps. This program treated sound as part of the interaction system: a way to communicate state, reduce uncertainty, and express the Electrolux brand without adding visual noise.

I led the research, strategy, prototyping, testing, semantic sound library, technical framework, and implementation roadmap.

Start with the interaction problem

We evaluated 11 common product sounds with 51 participants. The research showed that people did not simply prefer a particular tone; they needed sounds that were easier to interpret, better matched to the moment, and less intrusive in the home.

Sound design research findings
An exploratory study with 51 participants helped translate the problem into clearer sound-design opportunities.

Translate brand values into design principles

The team studied how film, games, advertising, and public environments use sound to shape attention and emotion. We then translated Electrolux brand values into four practical principles that could guide individual sounds and the system as a whole.

Sound principles
Brand values were translated into practical sonic principles: human-centric, Scandinavian, warm, and never clinical.

Listen to the concept themes

The survey asked 51 participants, primarily from Scandinavia, to describe four concept themes in words inspired by the Electrolux brand values, and to rate 11 system sounds for pleasantness and perceived quality. The four themes are here to be heard.

Theme 1

1:13

Theme 2

0:16

Theme 3

1:16

Theme 4

0:53

Survey stimuli. The four concept themes tested in the 2018 survey, delivered by Inuse (part of ÅF) for the Shape Sound v1.0 project. They are research material, not product sounds and not an Electrolux sound profile.

Prototype sound in context

A sound file can feel appropriate in a studio and wrong on a physical product. We used video compositing and a custom hardware board to compare sound shape, sequence, tone, and speaker behavior in realistic appliance interactions.

Part of the prototyping process used video compositing to evaluate different sounds in context.
Sound prototyping board
We built a custom testing board with piezo-electric buzzers and small speakers to evaluate ideas quickly and accurately.

One sound idea, three hardware tiers

The same concept had to work on very different hardware. The program proposal called for a global sound system that scales between low-end buzzers, mid-range polyphonic speakers, and high-quality third-party devices. The survey made the reason concrete: how good a sound seemed depended strongly on both the audio source and the speaker playing it.

At the simple end, the sound-component audit shows how little a buzzer has to work with. One specification calls for a monotone buzzer at 4 kHz, so every interaction is told apart only by its rhythm of beeps and pauses.

Power on/off          _B__B__
Click                 _C__
Beep                  _B_
Temperature reached   _B_B_B_
Reminder              _B__B___B__B____B__B___B__B
End of cycle          _B__B__B__B__B__B_____x2
Steam pot empty       _B__B__B__B__B__B__B__B__B__B____x2

Notation as recorded in the audit: B is a beep, C a click, _ a pause, and x2 a repeat.

The soundbank spans that range. Its simple beeps are plain electronic tones.

Sine, 2700 Hz

0.2 s

Square, 2700 Hz

0.2 s

Soundbank simple beeps: a sine and a square tone at 2700 Hz. From the Shape Sound v1.0 soundbank delivered by Inuse (part of ÅF). Research material, not product sounds and not an Electrolux sound profile.

It also includes a set of morphed beeps.

Morph beep 1

0.6 s

Morph beep 2

0.5 s

Morph beep 3

1.5 s

Morph beep 4

1.0 s

Soundbank morphed beeps. From the Shape Sound v1.0 soundbank delivered by Inuse (part of ÅF). Research material, not product sounds and not an Electrolux sound profile.

At the other end are the concept themes above, full audio files that need a speaker able to reproduce them. Playing both ends of the range back to back is the clearest way to hear why the system had to be designed for the hardware it would run on, not only for the brand it had to express.

Build a system that could scale

The work moved from isolated sound concepts to shared semantics, reusable assets, design guidance, and a technical path for implementation across product categories.

Sound system roadmap
The work moved from exploratory sound concepts toward an aligned, repeatable system spanning brand, experience, and organization.

What the program delivered

  • Evidence from 51 participants evaluating 11 common product sounds.
  • Shared sonic principles connecting interaction needs with the Electrolux brand.
  • A semantic sound library, design guidance, and a repeatable prototyping method.
  • A technical framework and roadmap for implementation across appliance categories.

Next case study

Volvo Prototyping SystemA hardware and software prototyping system for exploring connected driver experiences with real vehicle data and physical controls.
modelessIndependent AI products, tools, experiments, and design infrastructure.Est. 2019 / Sweden | USA